River Agrumes soft drink

River is a well-known private label brand primarily sold at ALDI supermarket chains across Europe. The River Agrumes variety is a refreshing citrus-flavored carbonated drink. As a store-owned brand, its production is contracted out to various bottling plants located near the distribution centers, typically throughout Belgium, Germany, and the Netherlands to ensure efficiency and lower costs.

The brand was developed specifically for ALDI to compete with established soda brands by offering a high-quality alternative at a lower price point. Ownership remains with the ALDI group, split between ALDI North and ALDI South depending on the region. The brand has become a staple of the retail giant's beverage portfolio, recognized for its accessibility and consistent quality across the European market.