De Ruijter Honig (Honey Hagelslag/Spread)

De Ruijter is an iconic Dutch brand established in 1860 by Cornelis Rutgerus De Ruijter in Baarn, Netherlands. Historically known as the royal purveyor of bread toppings, the brand is world-famous for its hagelslag (sprinkles) and muisjes.

Starting as a local bakery, it grew into a national staple. In the late 20th century, the company underwent several ownership changes, eventually becoming part of H.J. Heinz B.V. The packaging in the image explicitly mentions its affiliation with H.J. Heinz B.V., reflecting its integration into the global Kraft Heinz portfolio following the 2015 merger. Today, the products are primarily manufactured in the Netherlands to maintain their traditional quality and heritage.