Lay's Wokkels Paprika

Lay's Wokkels is a iconic savory snack originally developed in the Netherlands under the brand name Smith's. Characterized by their unique spiral shape (resembling a drill bit), they are corn-based snacks that offer a crunchier texture than standard potato chips. The flavor shown, Paprika, is the most popular variant in the Benelux region.

Historically, the brand belonged to Smit's Food Group, which was eventually integrated into the global PepsiCo portfolio. In the Netherlands, the brand was transitioned from the 'Smiths' name to 'Lay's' to align with PepsiCo's global branding strategy. Today, the product is manufactured at major PepsiCo snack facilities, such as the one in Broek op Langedijk, which supplies a significant portion of the European market. PepsiCo, headquartered in the United States, continues to manage the brand as part of its extensive Frito-Lay international division.