Bucuria Chișinăul de Seară candies

Bucuria is the largest confectionery company in Moldova, established in 1946 in Chișinău. The specific product shown, 'Chișinăul de Seară' (Evening Chișinău), is one of their most iconic chocolate candies, often featuring a prune filling with chocolate coating.

Tracing the ownership, while originally a state enterprise in the USSR era, Bucuria transitioned through privatization. For a significant period, its majority shareholder has been the Russian group 'Krasny Oktyabr' (Red October), which is part of the larger 'United Confectioners' holding. The manufacturing remains localized in Chișinău, Moldova, where the brand maintains a dominant market share and serves as a national symbol of Moldovan sweets.