Italpizza La Numero Uno Verdure

Italpizza is a premium Italian food brand renowned for its traditional wood-fired pizzas. The "La Numero Uno" line is marketing its high-quality dough and ingredients, emphasizing that even the crust is delicious enough to eat. Based in San Donnino, Modena, the company is known for its long leavening processes (often up to 24 hours) and hand-stretching techniques, aiming to replicate the authentic pizzeria experience in a frozen format.

Founded in 1991, the company has grown significantly to become one of Italy's leading exporters of frozen pizza. While it has seen various ownership changes and investments from private equity firms over the years to fuel expansion, it remains deeply rooted in the Italian culinary tradition, maintaining its primary production facilities within the country to ensure quality control and authenticity of the 'Made in Italy' label.