Kellogg's Krave Cereal

Kellogg's Krave is a popular breakfast cereal recognized for its chocolate-filled grain pillows. Originally launched in the United Kingdom in 2010 before expanding to the United States and other global markets, the brand capitalized on the consumer desire for indulgent breakfast options.

Following a significant corporate restructuring in October 2023, the ownership of Kellogg's brands was split. In North America, the cereal business, including Krave, is now owned and operated by WK Kellogg Co. This separate entity focuses exclusively on the cereal portfolio in the US, Canada, and the Caribbean. For international markets, the brand remains under the umbrella of Kellanova, the snacking-focused successor to the original Kellogg Company.

While manufacturing is largely centralized in the United States at major facilities in Battle Creek, Michigan, and Lancaster, Pennsylvania, the product is also manufactured globally to meet regional demand, including facilities in Europe for the UK and EU markets.