Sun Rice Original 2.0 puffed rice chocolate

Sun Rice is a well-known puffed rice chocolate brand that has been a staple in the European confectionery market for decades. The 'Original 2.0' version shown in the image features a 'new recipe' incorporating 'ChoViva,' which is a sustainable, cocoa-free chocolate alternative made from locally sourced oats and sunflower seeds. This innovation reflects a shift toward more eco-friendly and climate-conscious production methods. Manufacturing primarily takes place in Germany, where the brand has its deepest roots and production facilities.

The brand is part of the extensive portfolio of the Rübezahl-Riegelein Group. This group was formed by the merger of two traditional German family-owned chocolate manufacturers, combining decades of expertise in seasonal and novelty chocolate products. The company remains headquartered in Dettingen unter Teck, Germany, and maintains its status as a significant player in the international sweets industry.