Lidl Felpudo de Coco

This product is a 'Felpudo de Coco' (Coconut fiber doormat) sold at Lidl. It is part of the supermarket's rotating seasonal or household collection under its private-label brands like Livarno Home. These mats are typically made from coir, a natural fiber extracted from the husk of coconuts, which is a material primarily sourced from tropical regions like India and Sri Lanka.

Lidl, the brand and retailer, was founded in Germany and has become a global powerhouse in the discount supermarket sector. As a private-label item, the product is manufactured by various suppliers globally to meet Lidl's specifications. Ownership lies entirely with the Schwarz Group, one of the largest retail groups in the world. The product is marketed as a durable, functional home accessory for cleaning footwear at entrances across their European retail network.