Made O'Meter
Discover where a brand or product originates
Edgard & Cooper is a premium pet food brand known for its emphasis on fresh, natural ingredients and sustainable practices. The company was founded in 2016 in Belgium by Koen Bostoen, Louis Chalabi, and Jürgen Degrande, who sought to create a healthier alternative for pets using fresh meat and nutritious vegetables rather than meat meal.
In early 2024, the brand reached a major milestone when it was acquired by the American food giant General Mills. Despite this acquisition, the company continues to operate as a separate unit from its original headquarters in Kortrijk, Belgium, maintaining its unique brand identity and commitment to being the first European pet food brand with 100% biodegradable packaging.
While the brand originated in Belgium, its products are manufactured across various European locations to meet the demand of its 13+ international markets. The manufacturing process focuses on local sourcing and carbon-footprint reduction, aligning with the brand's 'local gem' status within the General Mills global portfolio.
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