Nakd Fruit & Nut Bars

Nakd is a leading brand of wholefood snack bars, renowned for its commitment to minimal processing and natural ingredients. The brand gained popularity by offering 'raw' bars that are cold-pressed rather than baked, ensuring that the nutritional integrity of the fruit and nuts remains intact. All products under this line are famous for having no added sugars or syrups, making them a staple in the vegan and health-conscious snacking markets.

The brand was originally developed by Natural Balance Foods in the United Kingdom. Since its inception, Nakd has focused on clean-label transparency, often listing only a handful of ingredients on its packaging. The manufacturing primarily takes place in the UK to maintain quality control over the cold-pressing process that defines the brand’s unique texture and flavor profile.

In 2015, the brand's trajectory changed when a majority stake in Natural Balance Foods was acquired by the Belgian confectionery giant Lotus Bakeries. Today, Nakd operates as a key pillar of the Lotus Natural Foods division. This acquisition has allowed the brand to expand its global footprint, leveraging Lotus Bakeries' extensive distribution networks while maintaining its core identity as a British-born health food innovator.