Way To Go! Dark 70% Cocoa

Way To Go! is a sustainable chocolate brand developed through a unique partnership between the German retailer Lidl, Fairtrade, and the cocoa cooperative Kuapa Kokoo in Ghana. The brand was specifically created to address living income gaps for cocoa farmers by paying a 'Living Income Reference Price' (LIRP) in addition to the standard Fairtrade premium.

While the cocoa is harvested in Ghana, the final production of the chocolate bars is typically handled by specialized manufacturers in Germany before being distributed exclusively through Lidl's vast retail network. The brand represents a shift towards 100% traceable supply chains in the confectionery industry, ensuring that every bean can be tracked back to the specific cooperative and farmers who grew it.

As a private label brand, Way To Go! is ultimately owned by the Schwarz Group, one of the world's largest retail corporations. This initiative serves as a flagship for corporate social responsibility, demonstrating how large retailers can leverage their scale to implement ethical purchasing practices and direct financial support to agricultural communities.