Alpro Plant-Based Milk and Alternatives

Alpro is a pioneering European brand that has led the market in plant-based food and beverages for decades. Founded in Belgium in 1980, the company initially focused on soy-based products before expanding into a wide variety of ingredients like almonds, oats, hazelnuts, and rice. The brand has become synonymous with the shift toward dairy-free diets in Europe and beyond.

Manufacturing for Alpro products takes place across several major facilities in Europe, most notably in Wevelgem (Belgium), Issenheim (France), and Kettering (United Kingdom). This localized production strategy allows the brand to minimize transport emissions while serving its primary markets efficiently. The brand maintains a commitment to sustainability, often sourcing ingredients from regional European farmers.

Ownership of Alpro has transitioned through major international players in the food industry. After being acquired from the Vandemoortele Group by the American company WhiteWave Foods in 2009, it eventually became part of the Danone portfolio in 2017 following Danone's acquisition of WhiteWave. Today, Alpro operates as a key jewel in Danone's plant-based division, reflecting the global trend toward plant-centric nutrition.