Kellogg's Froot Loops

Kellogg's Froot Loops is a global breakfast icon originally introduced in 1963. The brand was founded in the United States by the Kellogg Company, which revolutionized the cereal industry from its base in Battle Creek, Michigan. Traditionally known for its fruity flavors and vibrant colors, the product is now manufactured in several locations worldwide to meet regional demand, including plants in the USA, Mexico, and Thailand.

In 2023, the Kellogg Company underwent a significant corporate restructuring, splitting into two independent entities. The North American cereal business, which includes Froot Loops, is now officially owned and operated by WK Kellogg Co. Meanwhile, the international snacking and global cereal business operates under the name Kellanova. This strategic move was designed to allow each company to focus on its specific market dynamics while maintaining the legacy of the original Kellogg brand founders.