Made O'Meter
Discover where a brand or product originates
Malaco Kick is a classic soft liquorice fudge bar that has been a staple in the Nordic confectionery market for decades. Originally known as Käck, the brand underwent a name change to Kick in 2006 to harmonize its identity across different markets. This specific variant features the inclusion of sea salt, blending the traditional sweet liquorice flavor with a savory notes.
The brand Malaco has roots in Sweden, dating back to the mid-20th century. Today, it is part of the extensive portfolio of Cloetta, a leading confectionery company in Northern Europe and the Netherlands. While the brand is Swedish in origin, production for many of Cloetta's liquorice products, including the Kick bar, takes place at specialized manufacturing facilities in Slovakia to ensure consistent quality and scale for the European market.
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