Palestine Drinks Palestine Cola

Palestine Cola is a Swedish beverage brand launched in early 2024 by Palestine Drinks (Safad Food AB). The brand was conceived by the Hassoun family, brothers of Palestinian descent based in Malmö, as an alternative to global soda brands during periods of political consumerism.

The product features distinctive packaging, including olive tree motifs symbolizing the Palestinian heritage and a Keffiyeh-patterned base. It is produced locally in Sweden using ingredients sourced to meet European standards. The company gained rapid international attention through social media, leading to distribution beyond the Nordic region into parts of Europe and the Middle East.

Since its inception, the brand has been used as a vehicle for charitable contributions, with the owners promising profits to support humanitarian projects in the Palestinian territories. It remains a family-owned venture through their Swedish-registered company.