Made O'Meter
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Pilos is a private-label dairy brand exclusively sold by the German international discount retailer Lidl. The product shown is a 1-liter carton of UHT (ultra-high temperature) treated milk with a 3.2% fat content. As a private label, Pilos does not own its own farms; instead, Lidl partners with various local dairy cooperatives and processing plants across Europe to produce and package the milk under the Pilos name.
While the brand is of German origin in terms of its strategic development by Lidl, the actual milk is sourced and manufactured in multiple countries depending on the specific market. For example, Pilos milk sold in Poland is often produced by Polish dairy giants like Mlekovita or Piątnica, while milk sold in Germany or other Western European countries may come from German or local regional dairies. This regional sourcing model allows Lidl to maintain supply chain efficiency and provide fresh, locally sourced dairy products at competitive prices.
The ultimate owner of the Pilos brand is the Schwarz Gruppe, a multinational retail group that also owns the Kaufland hypermarket chain. Based in Neckarsulm, Germany, the Schwarz Gruppe is one of the largest retailers in the world, managing all aspects of the Pilos brand from quality control standards to packaging design. The product features the Nutri-Score nutritional labeling system, a common standard for food products sold within the European Union market.
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