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Perfly Badminton Racket

ownerAssociation Familiale Mulliez (AFM) (France)
originFrance
manufacturedPrimarily in China, but also produced in other locations

Perfly is a specialized brand dedicated to badminton, developed by the French sports retail giant Decathlon. Originally emerging as part of Decathlon's Artengo multi-sport brand, Perfly was established as a standalone brand in 2019 to focus exclusively on badminton products, ranging from beginner rackets to high-performance equipment for competitive players.

Manufacturing for Perfly products is largely concentrated in China, which is the global hub for sports equipment production, though production may occur in other Asian countries depending on the specific product line. The brand remains under the ultimate ownership of the Association Familiale Mulliez (AFM) through Decathlon S.A. headquartered in France. Decathlon is known for its vertical integration, handling research, design, and distribution internally to maintain affordable pricing while ensuring technical quality.

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