HEMA long lasting nail polish

HEMA nail polish is a popular cosmetic product from the iconic Dutch retailer HEMA. Founded in 1926 in Amsterdam as the Hollandsche Eenheidsprijzen Maatschappij Amsterdam, the brand was established to provide affordable, high-quality everyday goods under a single private label. Throughout its history, HEMA has become a staple of Dutch culture, known for its distinctive design aesthetic and commitment to value.

While the brand is deeply rooted in the Netherlands, its beauty products are often manufactured in specialized European facilities, with many nail polishes produced in France or Luxembourg to meet EU cosmetic standards. Since 2021, HEMA has been owned by a consortium consisting of the Van Eerd family (owners of the Jumbo supermarket chain) and the investment firm Parcom, ensuring the brand remains under Dutch ownership and continues its expansion as a modern, design-led international retailer.