Made O'Meter
Discover where a brand or product originates
Harboe is a well-established Danish beverage brand with a rich history dating back to its founding in Skælskør, Denmark. The brand is a core part of the Harboe's Bryggeri A/S portfolio, a company that has evolved from a local brewery into a major international player in the beverage industry.
This specific product, the Hustler Energy Drink, is primarily manufactured in Denmark, though Harboe operates production facilities in Germany and Estonia to serve various European markets. The label features the Danish 'Pant B' recycling logo, indicating its direct involvement in the Danish circular economy and deposit-return system.
The brand remains under the ownership of Harboe's Bryggeri A/S, which is headquartered in Denmark. As a publicly traded company on the NASDAQ Copenhagen, it maintains its independence and continues to produce a wide array of beers, soft drinks, and energy drinks for both domestic and international consumers.
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