Sopy Citrus Lush laundry detergent capsules

Sopy is a contemporary Brazilian brand specializing in eco-friendly and practical home care solutions, specifically pioneering the laundry detergent capsule segment in the local market. The brand was created with a focus on high-efficiency cleaning while maintaining vegan, cruelty-free, and concentrated formulas that prioritize ease of use and environmental sustainability.

The products are designed and manufactured in Brazil, catering to a growing consumer demand for domestic innovations that rival global consumer goods giants. Sopy operates as a direct-to-consumer and retail brand, emphasizing its identity as a sustainable alternative that dissolves completely in water and works effectively across various machine types and water temperatures.