Perwoll Renew Black Laundry Detergent

Perwoll is a premium laundry detergent brand specialized in the care of delicate fabrics and color preservation. Originally introduced in 1954, it was developed to meet the needs of wool and fine clothing. Over decades, the brand expanded into a comprehensive range of liquid detergents designed to renew and maintain different types of fabrics, particularly darks, whites, and colors.

The brand is a key asset in the detergent portfolio of Henkel, a German multinational with a history dating back to 1876. While the brand originated and remains headquartered in Germany, its manufacturing footprint is international to serve various European and global markets. Henkel operates highly automated production facilities across Europe, ensuring consistent formulation and quality under the global Perwoll brand (known as Persil Silk and Wool or Specialty in some regions).