A.P.C. Clothing and Accessories

A.P.C. (Atelier de Production et de Création) is a renowned French fashion brand founded by Jean Touitou in Paris. Established as a reaction against the excessive trends of the 1980s, the brand gained international acclaim for its minimalist aesthetic, raw denim jeans, and clean silhouettes. The brand represents a philosophy of authentic craftsmanship combined with modern, wearable design.

While the creative heart and design headquarters remain in Paris, France, production is distributed globally. A.P.C. manufactures its goods in various locations depending on the product category, including Portugal, Tunisia, Vietnam, Mauritius, and China. Their famous raw denim is notably sourced from Japan, highlighting their commitment to high-quality materials.

In terms of ownership, the brand remained independent for several decades under the leadership of its founder. However, in recent years, a significant stake was acquired by the investment firm L Catterton, which is backed by LVMH and the Arnault family. This partnership aims to scale the brand's international presence while maintaining the creative vision and identity that Jean Touitou established.