Eurosport broadcasting service

Eurosport is a premier pan-European sports television network that was launched in 1989 as a joint venture between the European Broadcasting Union and Sky. Originally established to bring diverse sporting events across the European continent, it has grown into one of the most significant sports media brands globally, broadcasting in numerous languages and reaching millions of households.

Over the decades, the ownership of Eurosport has shifted through several major transitions. It was long associated with the French TF1 Group before Discovery Communications (now Warner Bros. Discovery) began acquiring stakes in 2012, eventually taking full control in 2015. Today, under the umbrella of Warner Bros. Discovery, Eurosport serves as the primary home for Olympic Games coverage in Europe, alongside major cycling, tennis, and winter sports events.

While the brand's production and management were historically centered in Issy-les-Moulineaux, France, the manufacturing of its digital and broadcast content now occurs across various global hubs. In recent years, Eurosport's operations have been increasingly integrated with the Max streaming platform, reflecting its owner's strategy to combine sports with general entertainment.