Lassie Meer Noten Rijst

Lassie is an iconic Dutch rice brand that has been a staple in Netherlands kitchens since its inception in the mid-20th century. Originally founded under the name 'Lassie' by the company Albert Heijn together with others in Wormer, it became famous for 'toverrijst' (magic rice) which was quick to cook. The brand is deeply rooted in the Zaanstreek region, historically the industrial heart of Dutch grain processing.

Today, Lassie is part of Ebro Foods, a global leader in the rice and pasta sector. While the raw rice is sourced globally from countries like Thailand, India, and Italy (depending on the variety), the final processing, blending with ingredients like nuts in this 'Meer Noten' variant, and packaging predominantly take place in the Netherlands to ensure local quality standards and consumer preferences.