Pocon

Pocon is a popular puffed corn snack brand that has become a staple in the Asian snack food market. Known for its light, crunchy texture and sweet or savory flavor profiles—most notably its sweet corn variety—it caters to consumers looking for convenient, bite-sized snacks.

The brand was originally developed in Indonesia, where it benefited from the region's strong agricultural output of corn and a burgeoning demand for processed snack foods. Over the years, the brand has maintained its identity by focusing on affordable pricing and widespread distribution, making it a familiar sight in convenience stores and supermarkets across Southeast Asia and international export markets.

Currently, Pocon is owned and produced by PT. Choice Plus Indonesia. The company specializes in manufacturing various confectionery and snack items, maintaining production facilities within Indonesia to ensure consistent quality and supply. While it operates primarily as a regional player, its products reach global audiences through various international distributors and ethnic food specialized retailers.