Made O'Meter
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NaturTalent by toom is a sustainable private label brand developed specifically for the German DIY and home improvement market. It provides organic gardening solutions like peat-free potting soil, fertilizers, and plant care products. The brand prioritizes ecological responsibility, often utilizing renewable raw materials and local production chains within Germany to minimize transportation emissions.
The brand is an exclusive line of toom Baumarkt GmbH, which is one of the leading home improvement retailers in Germany. toom is part of the REWE Group, a major international trade and tourism cooperative based in Cologne. The ownership ensures that the products meet strict organic standards and serve the growing demand for sustainable lifestyle products in the DACH region.
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