Hak products

Hak is one of the most iconic Dutch brands, specializing in high-quality preserved vegetables and fruits. Founded in Giessen, North Brabant, the brand is synonymous with the traditional Dutch diet, particularly known for its glass-jar packaging that emphasizes transparency and freshness. Hak's manufacturing is centered in the Netherlands, where it works closely with local farmers to process seasonal produce quickly after harvesting to maintain nutritional value.

The company has transformed from a family business into a modern food leader with a strong focus on plant-based eating and sustainability. While it remains deeply rooted in Dutch agricultural heritage, its ownership has evolved through several private equity acquisitions until its 2021 purchase by a major Russian food group. Despite changes in corporate ownership, the brand maintains its production facilities and strategic headquarters in the Netherlands.