Made O'Meter
Discover where a brand or product originates
Crystal Clear is a well-known brand of flavored water that has been a staple in the Dutch beverage market for decades. It was originally launched in the late 1980s by the Dutch company Vrumona, which sought to provide a low-calorie alternative to sugary soft drinks. The product shown is the 'koolzuurvrij' (non-carbonated) version with cranberry and lime flavors, catering to health-conscious consumers looking for refreshment without the fizz.
The brand is manufactured in the Netherlands at Vrumona's production facilities in Bunnik. Vrumona, the original creator of the brand, is a prominent Dutch beverage manufacturer. Today, Vrumona is a subsidiary of Royal Unibrew, a Danish beverage group that acquired the company from Heineken in 2023. This acquisition solidified Crystal Clear's place within a large European portfolio of soft drinks, beers, and energy drinks.
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