Made O'Meter
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Alesto is a private-label brand exclusively distributed by the German retail giant Lidl. The brand caters to consumers looking for dried fruits and high-quality nut snacks. Originating in Germany as part of Lidl's strategic portfolio of 'in-house' brands, it has achieved significant market share across Europe due to its competitive pricing and variety.
While the brand is German in origin and management, the nuts themselves are sourced globally from regions like Vietnam, Brazil, or India, depending on harvesting seasons. The final roasting and packaging often take place in processing facilities across the European Union, specifically tailored for the local Lidl distribution network. Ownership lies entirely with the Schwarz Gruppe, the parent company of Lidl, which ensures strict quality control and logistical efficiency for the brand's international presence.
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