Brown & Haley Almond Roca

Almond Roca is an iconic brand of log-shaped chocolate-covered toffee with a ground almond coating. It was first created in 1923 by Harry Brown and J.C. Haley of the Brown & Haley company in Tacoma, Washington. The name 'Roca' was chosen because it translates to 'rock' in Spanish, reflecting the hard texture of the toffee.

The product is famously packaged in pink tins or seasonal red boxes, often individual pieces wrapped in gold aluminum foil. For over a century, the manufacturing has remained concentrated in Tacoma, Washington, maintaining its heritage as a family-owned American confection. It has gained significant international popularity, particularly in Asian markets, and remains a staple of holiday gift-giving.