Quechua NH100 Low WP Shoes

Quechua is a technical brand dedicated to hiking and outdoor sports, founded in 1997 in the French Alps. It was created specifically as an internal brand for the French sporting goods giant Decathlon. The product in the image is the NH100 Low WP model, designed for walking on flat terrain.

While Decathlon has a strong design presence in France, its manufacturing is highly decentralized to maintain competitive pricing. Production primarily takes place in countries with established textile and footwear industries, including Vietnam, China, and Bangladesh. The brand remains under the complete ownership of the Association Familiale Mulliez through the Decathlon Group, a family-owned retail holding based in France.