GUM Butlerweave dental floss

GUM is a prominent brand in the oral health category, best known for its range of toothbrushes, interdental cleaners, and dental floss. The Butlerweave line is a specific type of waxed dental floss designed with a unique woven pattern to effectively remove plaque from between teeth and below the gumline.

The GUM brand has a rich history centered around professional dental care. It was originally developed by the John O. Butler Company, a Chicago-based firm founded in 1923 by Dr. John O. Butler. The company became a pioneer in the toothbrush industry, focusing on designs recommended by dental professionals.

In 1988, the Sunstar Group, a major Japanese multinational conglomerate specializing in oral care, health, and beauty products, acquired the John O. Butler Company. Today, Sunstar continues to own and manage the GUM brand globally. While the brand has American roots, manufacturing now takes place in multiple locations worldwide, including Japan, the United States, and Europe, to serve its international markets.