Blije Kip Witjes eggs

Blije Kip is a well-known egg brand in the Netherlands, focusing on free-range and sustainably produced eggs. The 'Witjes' variety specifically features white eggs, which are promoted as being more sustainable because white chickens typically consume less feed and have a lower environmental impact compared to brown chickens. The brand is deeply rooted in Dutch agriculture.

The brand is owned by Gebr. Van Beek Group (Van Beek Group), a family-owned company specializing in the trade and processing of eggs. Based in the Netherlands, the company manages everything from egg collection to packaging and distribution. They emphasize animal welfare and CO2 reduction as part of their corporate strategy, positioning Blije Kip as a premium local choice for Dutch consumers.