IAMS Cat Senior Chicken

IAMS is a well-established brand in the pet food industry, known for its focus on nutritional wellness for cats and dogs. The product shown, IAMS Cat Senior Chicken, is part of a premium line intended for aging cats. Originally founded in the United States by Paul Iams in 1946, the brand revolutionized the pet food market by introducing high-protein and fat-based formulas.

The manufacturing for the European market, indicated by the EAN-13 barcode starting with 871 (which represents the Netherlands), is largely centralized in cutting-edge facilities in Coevorden, Netherlands. Over the decades, the ownership of IAMS has transitioned through major conglomerates. It was acquired by Procter & Gamble in 1999 and subsequently sold to Mars, Incorporated in 2014. Today, Mars, Incorporated remains the ultimate owner, managing the brand through its specialized Petcare division to provide high-quality nutrition to pets worldwide.