Intertoys Gift Box

Intertoys is the largest toy retailer in the Netherlands, recognized by its bright yellow branding and kite logo. Originally established in Gouda in 1976, it has become a household name for toys, games, and outdoor play equipment.

The brand has seen several ownership changes in recent years. After being owned by British investment firm Alteri Investors and facing a brief insolvency in 2019, it was acquired by Green Swan. As of 2024 and beyond, it remains under the management and ownership of the Mirage Retail Group. While the packaging itself is typically produced locally or within Europe to support logistics for Dutch and Belgian stores, the products sold within represent a global supply chain.