innocent juice Blåbær, Solbær, Tranebær & Æble

Innocent Drinks was founded in 1999 in London, United Kingdom, by three friends after testing their smoothie recipes at a music festival. The brand quickly became famous for its quirky marketing, ethical stance (giving 10% of profits to charity), and its signature 'halo' logo. While the brand started as a small British startup, its rapid growth attracted the attention of global beverage giants.

Today, Innocent is almost entirely owned by The Coca-Cola Company, which first bought a minority stake in 2009 and increased its ownership to over 90% by 2013. Despite the corporate ownership, the brand maintains its headquarters in London at 'Fruit Towers.' Manufacturing and bottling for Innocent products, including their juices and smoothies, take place in various locations across Europe to serve different markets efficiently, including facilities in the UK and a major carbon-neutral 'super-factory' called 'The Blender' in Rotterdam, Netherlands.