Sole Bianco Splendente laundry detergent

Sole is a historic Italian brand specialized in laundry and household cleaning products. Originally founded in Italy, the brand built its reputation on effective washing formulas tailored for the domestic market. For decades, it was a staple in Italian households under the ownership of local industrial groups. Eventually, the brand was acquired by the British multinational Reckitt Benckiser (now Reckitt). Today, while the brand maintains its strong Italian identity and marketing focus on the 'Italian quality' as seen on the label, it is part of a global portfolio. Manufacturing occurs primarily in Europe, with a significant presence in Italian facilities to serve the local market, ensuring the classic formula meets modern sustainability standards.