Wild Fruit Jam

Wild is a brand that focuses on natural fruit-based products, specifically preserves and jams. The brand identity is built around the concept of using sustainably sourced wild fruits to create high-quality, artisanal spreads for a global market.

Manufacturing of Wild products often takes place in various regions depending on the specific fruit seasonality and sourcing. While many premium preserves under the brand are manufactured in Europe—particularly in countries like France or Germany—local production facilities are also utilized to minimize the carbon footprint of distribution.

The brand has seen several transitions in ownership as part of the consolidation within the natural and organic food sectors. Currently, it operates under the umbrella of major global food conglomerates that prioritize clean-label ingredients. This ownership structure allows the brand to maintain its boutique aesthetic while benefiting from a sophisticated global supply chain.