Picnic Vegan Schnitzel

Picnic Vegan Schnitzel is a private label plant-based meat alternative offered by the Dutch online supermarket Picnic. The brand was established in Amersfoort, Netherlands, in 2015 as a tech-driven grocery delivery service. These vegan schnitzels are part of Picnic's own-brand range, which focuses on providing sustainable and affordable plant-based options to the Dutch and German markets.

While Picnic acts as the ultimate owner and distributor, the manufacturing typically takes place in the Netherlands through specialized plant-based food contract manufacturers. As a 'mobile-first' supermarket, Picnic controls the entire supply chain from procurement to delivery, ensuring that their private label products meet specific quality and sustainability standards. The brand continues to be owned by Picnic B.V., which has seen significant investment from various parties, including the Bill & Melinda Gates Foundation Trust, to expand its sustainable delivery model across Europe.