Cheetah Performance sports apparel

Cheetah is a prominent Malaysian sports and lifestyle brand founded in 1977. Originally starting as a manufacturer for international sports brands, the company developed its own identity, becoming a household name in South East Asia for affordable, high-performance athletic gear. The Cheetah brand encompasses various lines including Cheetah Ladies, Cheetah Junior, and the Cheetah Performance range featured in the image.

The brand is owned and operated by Cheetah Holdings Berhad, which is headquartered in Seri Kembangan, Malaysia. While the brand's creative direction and corporate identity remain rooted in Malaysia, manufacturing is conducted across multiple countries in Asia to leverage regional supply chains. The company is publicly listed on the Malaysian stock exchange (Bursa Malaysia), maintaining its status as a leading local player in the apparel industry.