Ariel Universal+ laundry detergent

Ariel is a major international brand of laundry detergents. It was developed by Procter & Gamble's European Technical Centre in Belgium and first launched in the UK, Germany, and Italy in the late 1960s. The brand effectively revolutionized the market as the first detergent with stain-removing enzymes. Manufacturing occurs in multiple locations across Europe and North Africa to supply different regional markets. It is wholly owned by the American multinational conglomerate Procter & Gamble (P&G), which oversees its global distribution and continuous product innovation.