Fuze Tea Green Tea Lemon

Fuze Tea is a major global brand of iced tea and non-carbonated beverages. The brand was originally launched by The Coca-Cola Company in 2012, specifically targeting international markets before expanding significantly. It was developed to compete in the growing healthy beverage segment, focusing on a fusion of tea extracts, fruit juice, and botanicals.

Manufacturing for the European market, including the Netherlands where this product is commonly found, typically occurs at local regional bottling plants owned by or franchised through Coca-Cola Hellenic Bottling Company (HBC) or Coca-Cola Europacific Partners (CCEP). This local production model helps reduce the carbon footprint associated with transportation.

Ownership today remains firmly with The Coca-Cola Company, headquartered in Atlanta, Georgia. The brand has become one of Coca-Cola’s 'billion-dollar brands' and is distributed across more than 50 countries, often replacing the Nestea brand in various markets following the dissolution of a joint venture between Coca-Cola and Nestlé.