Starter apparel

Starter is an iconic American sports brand that rose to prominence in the 1980s and 1990s as a leading pioneer of authentic team licensed apparel. Founded in New Haven, Connecticut, the brand became famous for its signature satin jackets and breakaway caps, which became staples of street fashion and professional sports culture.

While the brand was originally a domestic American manufacturer, today's Starter products are licensed and distributed globally, with manufacturing taking place across various international locations including Vietnam, China, and El Salvador. This global supply chain allows the brand to maintain its presence in both mass-market retail and premium streetwear segments.

Ownership of the brand has changed several times over the decades. After being owned by Nike and subsequently sold to Iconix Brand Group, the brand's intellectual property is now managed by a major global brand management firm. Through strategic partnerships, Starter continues to produce a wide range of athletic footwear, team-centric apparel, and lifestyle accessories for fans and athletes alike.