Taste of Asia Krabbenchips

Taste of Asia is a private label brand used by the German discount supermarket chain Lidl to market a variety of Asian-inspired food products. These prawn crackers (Krabbenchips) are part of a seasonal or promotional 'theme week' rotation, common in Lidl's business model.

As a private label, the manufacturing is outsourced to various third-party suppliers, often located in the Netherlands or South East Asia (such as Vietnam or Thailand), depending on the specific batch and sourcing agreement. The brand is owned and managed by the Lidl Stiftung & Co. KG, which is part of the Schwarz Gruppe. This German retail giant controls the entire supply chain and distribution of Taste of Asia products across its global network of stores.