Picnic Bio Almond Drink

Picnic Bio Almond Drink is a plant-based dairy alternative offered by the online-only supermarket Picnic. The brand focuses on organic ingredients and modern, efficient supply chain models. As a private label product, the manufacturing typically occurs in various locations across Europe, often in Germany or the Netherlands, through specialized contract manufacturers for plant-based beverages.

The Picnic brand was founded in the Netherlands in 2015 with a focus on sustainable delivery and private label quality. Because Picnic operates as a direct-to-consumer grocery service, their private label products are designed to compete with major brands while maintaining lower costs through their unique logistics model. The ultimate ownership remains with Picnic B.V., which has expanded its footprint into Germany and France.