Haliborange Softies Multivitamins

Haliborange is a well-known health and wellness brand with a long heritage dating back to the 1930s in the United Kingdom. Originally launched by the British pharmaceutical company Seven Seas, it was specifically developed to provide vitamins in a palatable format, initially gaining fame for its orange-flavored cod liver oil. Over the decades, Haliborange has evolved from a liquid supplement into a modern range of gummies and chewables designed primarily for children's health, such as the Softies line pictured.

Today, the brand is owned by the global consumer healthcare powerhouse Procter & Gamble (P&G). Manufacturing occurs in several high-standard facilities across various locations to serve international markets, though the brand remains deeply rooted in its British pharmaceutical origins. The ownership transition occurred when P&G acquired the consumer health business of Merck KGaA, which had previously acquired the brand from Seven Seas. This corporate history reflects the brand's journey from a niche nutritional oil to a major global supplement brand targeting family wellness.