Made O'Meter
Discover where a brand or product originates
Saskia is a prominent brand of mineral water widely recognized for its association with the European retail giant Lidl. The brand caters to health-conscious consumers by offering high-quality natural mineral water sourced from deep underground springs. The label in the image, featuring the text 'Natuurlijk Mineraalwater' and 'Zonder Koolzuur', indicates this specific bottle is intended for the Dutch-speaking market, emphasizing its status as a still (non-carbonated) natural mineral water.
Historically, the brand is rooted in Germany, where the water is typically sourced from the Wilhelmstal source in Jessen or other regional springs belonging to the Mitteldeutsche Erfrischungsgetränke (MEG) group. As a private-label brand, its manufacturing is highly integrated with Lidl’s own supply chain logistics, ensuring bottled-at-source freshness.
Today, the brand is owned by the Schwarz Group, one of the largest retail conglomerates in the world. Ownership is managed through their subsidiary, MEG, which specializes in beverage production. This vertical integration allows for efficient distribution across Lidl supermarkets throughout Europe, maintaining consistent quality while providing an affordable essential hydration product.
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