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Norlax Røget Ørred

ownerThai Union Group PCL (Thailand)
originDenmark
manufacturedDenmark

Norlax Røget Ørred (Smoked Trout) is a premium seafood product originating from Denmark. The brand, Norlax, is deeply rooted in the Danish fishing tradition, specifically based in Outrup near the West Coast of Jutland. The packaging explicitly features the Danish flag and the text 'Fileteret og røget i Danmark', confirming that the fish is filleted and smoked within the country to ensure high-quality standards.

Historically an independent family-owned entity, Norlax was acquired by the Thai Union Group, a global leader in the seafood industry, through its European subsidiary. This acquisition integrated the traditional artisanal smoking techniques of West Jutland with the global distribution and sourcing power of one of the world's largest seafood conglomerates.

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