Made O'Meter
Discover where a brand or product originates
Quaker Cruesli is a popular brand of crunchy muesli, particularly prominent in the European market. Originally, the Cruesli product line was developed by the Dutch grain processor Van den Bergh, which was part of the Quaker Oats distribution network in Europe. The brand and its parent company were eventually acquired by PepsiCo, reflecting a shift toward larger global corporate ownership while maintaining regional production roots.
Most Cruesli products sold in Western Europe are manufactured at the Quaker factory in Rotterdam, the Netherlands. This facility has been the primary production hub for these cereals for decades. Ownership of the brand rests with PepsiCo, an American multinational food, snack, and beverage corporation, ensuring that while the product has a distinct European identity, it is part of one of the largest consumer goods portfolios in the world.
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