Made O'Meter
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Ludvig is a private label brand specialized in high-quality meat products, exclusively sold through the Salling Group's retail networks like Føtex and Bilka in Denmark. This specific product is 'Dansk Kalv' (Danish Veal), which is part of a premium range emphasizing Danish animal welfare and local production. The packaging explicitly states that the animal was born, raised, slaughtered, and cut in Denmark, ensuring a fully local supply chain.
The brand is owned by Salling Group, Denmark's largest retailer. Salling Group traces its roots back to the founding of the first Salling department store in Aarhus in 1906. Today, the group is owned by the Salling Foundations, ensuring that a portion of the profits is reinvested into Danish society, culture, and charity. The manufacturing process for Ludvig products is managed through partnerships with Danish slaughterhouses and processing facilities to maintain strict quality standards.
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